![]() ![]() Listen to your audience and plan accordingly. This is a key part to any effective digital strategy. Of course, Zappos does still invest heavily in online marketing, and its social media campaigns shouldn’t be missed! Notice how they focus on what the customer wants and needs, not on what they want the customer to want or need. As a result, Zappos doesn’t have to work hard to market its online presence-its policies are so appealing to consumers that shoppers are eager to sing the company’s praises to one another in a completely organic (and viral) fashion. Not only does Zappos provide a 365-day money back guarantee, but they also have free shipping both ways as well, should consumers decide to return or exchange products purchased on the site. It’s no shock that they have a stellar digital strategy. Zappos, a leader in online shoe commerce, sets the gold standard for online customer care. Seeing is believing, so without further ado, here are our favorite eleven companies that are doing digital marketing right, and four social superstar companions. Social media campaigns are part of digital marketing, of course, but these brands are doing such an impressive job that we had to spotlight them. We have also added a bonus section at the bottom of this post of four companies that are absolutely killing the social media world. The companies below are not just doing digital marketing- they are creating experiences and content that captivate their audiences and bring outstanding brand awareness. So, to help you get started, we’ve put together a list of the top 11 companies we believe have implemented a dynamic digital marketing strategy that increased company ROI and added value to customers. It can be hard, but not impossible, to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and adds money to your bottom line. However, there is a lot of misinformation and poorly executed digital marketing strategies out there. ![]() ![]() A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. In the ever-changing landscape of digital marketing, it can be hard to truly examine what works-and more importantly, what doesn’t. ![]()
0 Comments
Leave a Reply. |